ODM Case Study
Basketball Hoop Project with Company B
Company B is an emerging sports brand dedicated to providing innovative sports equipment for home and school markets. To quickly enter the basketball equipment field and build a differentiated competitive advantage, Company B aimed to launch a basketball hoop series with unique design and functionality.
Client Requirements
• Innovative basketball hoop design with enhanced user experience
• Modern style suitable for home and school use
• End-to-end support from design to mass production
• Accelerated timeline from concept to launch
Our Solution
• Product design and development: delivered complete industrial and structural design, balancing aesthetics with stability and usability
• Functional innovation: introduced adjustable height and foldable storage features to enhance convenience and meet needs of different age groups
• Manufacturing and quality assurance: ensured durability through strict material selection, welding process control, and surface coating that meets international standards
• Branding and packaging: provided customized brand identity design, unified packaging style, and multilingual manuals to help Company B expand into overseas markets
Project Outcomes
Successful launch: completed development and mass production in less than nine months, entering North American and Asian markets smoothly
User experience: simple design and versatile features were well received by both families and schools
Brand enhancement: the differentiated product design strengthened Company B’s brand image in a competitive market
End-to-end support: provided a one-stop ODM solution from concept and design to production and market launch
Client Feedback
"This basketball hoop project took us from concept to market in record time. The partner not only realized our unique design but also ensured high product quality and rapid delivery. This collaboration helped our brand stand out in the market." — Product Director, Company B
Conclusion
This collaboration with Company B highlights our comprehensive capabilities in ODM services. We go beyond manufacturing by contributing to product design and innovation, helping clients turn ideas into reality and accelerate market growth.
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